“Your Healthcare. Your Choice.”

Shan Calliard

Who is really the biggest loser?

Since the dawn of life, eating has become an integral part of life in many cultures. In Britain, there are many coffee shop shops where many people like to gather to and catch up on life over some fish and chips. In Asia, it is a culture that that is comprised of many culinary traditions, with a concentration of keeping their meals basic and plain. In the Caribbean, most of the once colonized islands are known for national dish. Bahamas has been known for their conch delicacies, Jamaica, Ackee and Saltfish, Canada: Poutine and maple syrup, Germany: Sauerkraut, Italy: Pizza and Pasta, Mexico: Taco and burrito just to name a few. The United states as resourceful as we are have the hot dogs, hamburgers, donuts, turkeys, pumpkin pies, and apple pie as some of their national dishes.

The point of the matter is that Americans have some of most money in the world and yet we including myself are some of the unhealthiest individuals. As time has progressed, it seems as if things are getting better at the same time while getting worse. Because of modern medicine it was just recently stated in the news that Americans currently have the lowest cholesterol level when compared to about two decades ago. Drugs like Lipitor and Pravastatin are some of the most common cholesterol lowering drugs that has afforded us with this new statistic. Even though these drugs have indeed given us this fortunate opportunity, we including myself again are still leading living our live according to what we want to eat and not what we should eat. If for some reason we get sick, we will find some way to continue our eating habit by taking some drug or whatever instead of eating healthier. It doesn’t take a genius to know that health care costs have become one of the greatest concerns for Americans especially with this electoral year. In fact, it is so much of a concern that many people will swing their vote this year simply on their views on healthcare. What the author would like to know is why do we have to wait for the government to step in to adjust our health care crisis? Perhaps we can do something for ourselves and eat healthier/exercise a little more or if some of us already live a pretty healthy lives, why not help someone and show them how to live a healthier and a more balanced life. Having said all of this, who is really the biggest loser? Thank you for your time. The author truly looks forward to hearing from you.

http://www.articleworld.org/index.php/National_dish

http://www.lipitor.com/

http://www.americanheart.org/presenter.jhtml?identifier=163

by Shain Waugh

In waving bye to 2007 and welcoming 2008, the presence of 2007 still is fresh in the minds of us all. In looking beyond health care and at the world in general, we have achieved so much as globalized nation. However, we have also lost a great deal as well including our respect as an Americans among other countries, the lost of a great politician in Pakistan’s Benazir Bhutto, lost for respect for George W. Bush, decline in the value of the U.S. dollar, and lost a great son, daughter, mother, and father in the Iraq war.

For the industry of health care, 2008 will integrate a great deal of technological integrations the will improve patient safety, reduce medical errors, improve physician evaluation process, justify the difference between medical facilities, reduce the shortage of medical professions, and the possibility of universal health care system in U.S.A.

With this in mind, enjoy this new year, be safe, and let’s make 2008 the best year yet.

Happy New Year!  

by Shain Waugh

Business Entrepreneur

Who said that a physician isn’t a business entrepreneur or independent contractor? The ability to connect with patients on a personnel level is a critical point in remaining competitive, establishing practice separation, and the development of medical marketing intelligence. The ability to connect with patients on their level of thinking, assessing the demand for services, and the ability to supplying or meet the needs for those demand are critical for today’s modern day practices.

As illustrated in past posts “Choosing the Right Medical Doctor“, the greatest challenge for clients today is finding or being able to distinguish between physician practices. So, many physicians have resorted to online video to assist in promoting their business, educating patients about medical disorders, and connecting with patients on a more personal and private level.

The ability to personalize one’s medical practice with online video enables business to establish an array of core competencies such as giving patients an inside view their practice prior to coming to the medical office, understanding the medical team at hand, and develop more of an ease and understanding about a facility’s mission, vision, and practice philosophy.

The major challenge with personalizing one’s practice has been the embracement of technology, increase cost of marketing, and fear of facility misrepresentation. In addition, there are an array of active business that attempt to solve this health care misunderstanding, however, there isn’t a one consistent company or philosophy that assist in truly meeting the needs of our active clients concern with healthcare.

There are many cases were healthcare providers hire companies to produce videos, integrate business within search-engine to increase visibility, while others utilize You Tube or Medem to push the online message. As an example, when searching for a new health care provider, we as consumers ask friends, associate, or consult with insurance companies. However, there is still a limited line in addressing the major problem of identifying to correct physician practice on a globalized scale.

Summing Up

As the healthcare industry evolves and embraces video technology, it will become a standard in delivering a quality message to the general consumer. Physicians will be forced to become more competitive with there medical practice including justifying their business culture, improving quality, organization’s vision, and being health responsible for medical errors. If video becomes a standard of medical facilities then the industry will become as the hotel industry, which is viewed as if a hotel is not visible online then no customer will utilize the facilities services. In time, the government of each country must regulate and make stronger requirements in order to distinguish medical practices.

There are a great deal of consumers inquiring about a quality physician and the only information that they receive is an address, phone number, and a wish of luck. As 2008 approaches, the legacy method of identifying a physician must soon migrate into a more modern standard requirement. However, this all depends on who embraces technology, has the budget funding, government regulations standards in place, and the politicians lobbying for change.

References

http://icyou.comhttp://youtube.com/user/dramatichealth
http://www.medem.com/phy/phy_vrc.cfm
http://www.nyashgroup.com (in development)